Together with the advancement of science and technology, technological innovations grew together with it, resulting to the emergence of new gear and gadgets. The reason is that folks need to recognize that there are people who find themselves affected by the science and technology. Media (technology) always should be understood as an extension of human thoughts-physique. The professionals of technology also has helped us with surviving and current as human beings with the innovations of homes, machines to scrub water, cash growth, provision of food, and so forth.
We’re the grid, even when we do not assume so about ourselves because, somehow, we’re conforming to the cultural dictates of the brand new and rising media, and we’re in a rush to dump the outdated methods or keen to be numbed from acknowledging it. In so doing, we’re, in plain view, changing into and permitting ourselves to be enslaved by technology, and cannot even grasp that we are in the act of doing so and are desperate to ride pell-mell into the technological virtual world.
seventy one On this context, mass media and technology have a damaging influence on people, on both their mental and bodily health. We taught issues of possession and management and media concentration to our college students because we knew it was important for them to know how the media industries were configured.
Principally, media convergence is the method when new applied sciences accustomed by current media and other people can clearly see the alteration from previous media to the new media (Dwyer, 2010). It is nearly a optimistic claim primarily based on technology like medical advancements akin to x-ray gadgets and medical medicine that help to elongate life and help humanity.
McLuhan thinks that every one “college students of the media ought to mediate on the facility of this medium of electric gentle to transform each structure of time and space and work and society that it penetrates or contacts, he will have the key to the type of the facility that’s in all media to reshape any lives they touch.