With each new wave of technological advancement it’s troublesome to remember what life was like earlier than the “old” expertise dominated. In The Three Ecologies as in elsewhere in his work this encounter forms the idea for considering what he known as the publish-media era that he saw as potentially rising from the rubble of mass media society: ‘An important programmatic point for social ecology might be to encourage capitalist societies to make the transitions from the mass-media age to a submit-media era through which the media will be appropriated by a mess of subject-groups able to directing its resingularisation.
The elaborate, highly produced video reveals jaw-dropping technologies like a SCUBA mask that annotates the sea with 3D holograms, a multipart bracelet that joins together to grow to be a communications machine, and interactive, versatile shows that mechanically rehydrate” with info specific to the individuals using them.
One can readily see why this criticism could be applied to media ecology, but I believe especially in todays media-centric society, evidently we could in reality be under the deterministic energy of technology; unstoppably cascading towards a convergence of man and expertise that Ray Kurzwiel has dubbed the singularity” (Kurzweil, 2005).
On some stage, we are capable of negating and controlling the media in a given means, at the similar time we’re thoroughly immersed in an atmosphere that is constructed pushed by the technological devices, machinery and language manipulated through media talking points and commercial(seduced subliminally), polls, and varied different programming.
How true and actual that’s properly, I would aver that until we grasp and are within the time journey mode and know the best way to alter, modify, adapt and alter our reality now and again in area and time, we still then have a long method to go.